nap consistency local seo
NAP Consistency: The Boring Thing That Boosts Local Rankings
NAP stands for Name, Address, Phone. It is the least glamorous part of local SEO, and one of the most overlooked. But getting it right quietly helps you rank, and getting it wrong quietly holds you back.
What it means
Google wants to see the exact same business name, address, and phone number everywhere it finds you: your website, your Google Business Profile, Yelp, Facebook, directories, all of it.
Why it matters
Inconsistencies, even small ones like “St” versus “Street” or an old phone number, make Google less sure you are one legitimate business. That uncertainty costs you trust and ranking. Consistency builds confidence.
How to fix it
- Pick one exact format for your name, address, and phone
- Update your website and Google Business Profile to match
- Fix old or duplicate listings across directories
- Use that exact format from now on, everywhere
It is part of the foundation we set in local SEO for contractors, and Google references consistency in its local ranking guidance.
Want us to audit your listings and clean this up? Get in touch.
Brandon Hudson
Developer, Seva Web Studio
Brandon builds the fast, modern code behind every Seva Web Studio site. He writes about the technical side: site speed, local SEO, Google Business Profiles, and how search engines actually work.
