website vs social media for small business
Website vs Social Media: What Does a Small Business Really Need?
Should a small business focus on a website or social media? The honest answer: they do different jobs, and you want both, but if you can only nail one first, make it the website.
What a website is good at
Getting found on Google, looking established, showing your work, and turning visitors into calls around the clock. It is yours and it works while you sleep, which is the case we make in do you need a website.
What social media is good at
Staying top of mind, showing personality, and reaching people who already follow you. It is great for relationships, less great for being found by someone searching for your service right now.
How to use both
Make your website the home base, then use social to point back to it. Post a finished job, link to your site. You do not need to be everywhere; pick one platform and your website, and do them well.
Not sure where you stand? See do I need a website if I have Facebook, or get a free review.
Sevastian Usenko
Founder, Seva Web Studio
Sevastian founded Seva Web Studio after watching skilled contractors lose work to people who were simply easier to find online. He writes about strategy, getting found, and running an honest web studio for local trades.
