how to write an about page
How to Write an About Page That Builds Trust
The About page is quietly one of the most-visited pages on any small business site. People go there to decide whether to trust you. Yet most About pages are either empty or a wall of corporate fluff. Here is how to write one that actually builds trust.
Lead with who you help, not just who you are
Open with the customer in mind: who you help and how. Then tell your story. People care about your story most when they can see themselves in it.
Be a real person
Use your name, a real photo, and plain language. “We are a family business that started in 2010” beats “we leverage industry-leading solutions” every time. Authenticity is the whole point.
Show proof
Years in business, licensing, real photos, and a few reviews all reassure. The research on credible design from the Nielsen Norman Group backs this up.
End with a next step
Do not leave them hanging. Finish with a clear call to action, the same principle as service pages that get calls.
See it in action on our own About page, and pair it with a strong homepage. Need help? Reach out.
Roman Bostan
Web Designer, Seva Web Studio
Roman designs the clean, photo-led websites Seva Web Studio is known for. He writes about design, branding, photography, and making trade work look as good online as it does in person.
