what to put on contractor homepage
What to Put on Your Contractor Homepage
Your homepage has about five seconds to tell a visitor what you do, that you are trustworthy, and how to reach you. Most contractor homepages waste those seconds. Here is the simple recipe for one that works.
A clear headline
Say what you do and where, plainly. “Roofing in Lebanon County” beats “We build dreams.” Clarity is a feature.
Real photos and proof
Lead with real project photos, not stock, plus a couple of reviews and your trust signals (licensed, insured, years in business). Good project photos do a lot of the work.
Your services, at a glance
A quick overview of what you offer, each linking to a fuller page. This is the homepage version of service pages that get calls.
An obvious way to contact you
A tappable phone number and a clear quote button, visible from the first screen. This is the single most important element, and it is on our list of features every contractor needs.
Want a homepage built like this? See what the best sites do, or get a free review of yours.
Roman Bostan
Web Designer, Seva Web Studio
Roman designs the clean, photo-led websites Seva Web Studio is known for. He writes about design, branding, photography, and making trade work look as good online as it does in person.
