marketing in the slow season
Marketing Your Trade Business in the Slow Season
Every trade has a slow season, and it feels stressful. But it is actually the best time to do the marketing you never have time for when you are slammed. A little work now fills the calendar later. Here is where to focus.
Fix your website
Slow weeks are perfect for finally sorting out the website: fresh photos, updated services, faster pages. If it has been a while, run through our website mistakes checklist.
Catch up on reviews
Reach back out to recent happy customers and ask for reviews. A batch of fresh reviews going into busy season is gold, and our review guide makes it easy.
Build local SEO
Polish your Google Business Profile, add service-area pages, and publish a little content. Local SEO takes time to kick in, so starting in the slow season means you peak when work picks up.
Plan the year
Use the quiet time to set a simple plan, the kind we lay out in a contractor marketing plan, so you are not scrambling when you are busy.
Want a head start? Get a free review and we will tell you where to focus first.
Sevastian Usenko
Founder, Seva Web Studio
Sevastian founded Seva Web Studio after watching skilled contractors lose work to people who were simply easier to find online. He writes about strategy, getting found, and running an honest web studio for local trades.
