Choice Custom Cabinetry: A Premium Portfolio for an Amish Cabinet Maker Since 1979
A site that honors decades of Amish craftsmanship and presents custom cabinetry like the heirloom investment it is.
About the business
Choice Custom Cabinetry is an Amish cabinet maker based in Honey Brook, Pennsylvania, crafting custom cabinetry since 1979. That is more than four decades of heritage, skill, and word-of-mouth reputation. Cabinetry like this is a considered, premium purchase, the kind of trade we focus on across our cabinetry and millwork work, including our case study for PMI Kitchens & Cabinetry.
The challenge
When you have built a reputation over forty-plus years, your website has to live up to it. Custom cabinetry sells on sight, and a cramped or dated gallery makes premium work look ordinary. The goal was a site that feels as refined as the craftsmanship, an idea we explore in our guide to cabinet maker website design.
The story
We designed the whole experience to feel like flipping through a beautiful catalog: large images, generous spacing, and room for the work to breathe. For custom cabinetry, the detail shots do the convincing, the dovetail joints, the matched grain, the hand-rubbed finishes, so we made sure those close-ups had a place to shine. Great source photos make all the difference, which is why we share tips on shooting project photos with every client.
We also leaned into what makes them special. Decades of heritage and genuine Amish craftsmanship are powerful trust signals, and we put them where visitors feel them immediately. The principles behind this are the same ones we lay out in what the best contractor websites get right: clarity, real imagery, and authentic trust over flashy effects.
The finished site positions Choice as the bespoke craftsmen they are, not a box store, and makes it easy for a serious buyer to start a consultation. Curious what a build like this involves? Our full range is on the services page, and the numbers are on our pricing page, plain and upfront.
What we built
- A premium, catalog-style portfolio grid
- Detail-shot galleries that show the craftsmanship
- A heritage story that builds instant trust
- Material, wood, and finish showcases
- A low-pressure, consultation-style quote flow
- Fast, image-optimized galleries
How we promoted it
For a premium custom shop, the marketing job is to reach serious local buyers and signal quality instantly. A steady stream of reviews helps enormously, which is why we set up a simple system for getting more Google reviews.
- Local SEO for custom cabinetry searches in their area
- Google Business Profile setup with their best work
- Design and content that signal bespoke, not box-store
- Image optimization for speed and Google Images
- A review system to build long-term prominence
Pages we built
A closer look at Choice Custom Cabinetry's site
We did not just build a homepage. Here are the real pages we created, live on their site. Click any one to see it for yourself.
The outcome
What the new site does for them
We do not invent numbers. Here is what the site is built to do, honestly.
Forty-plus years of craftsmanship presented with the respect it deserves
A premium feel that separates them from box-store competitors
Detail shots that turn admirers into serious inquiries
An easy, consultative path to start a project
We can build you one too
Want a site like Choice Custom Cabinetry's?
We build sites exactly like this for cabinet makers and millwork shops. See our full approach on the Cabinetry & Millwork page, or tell us about your business and we will give you an honest, no-pressure plan.
More projects
All our work
Let's talk
Ready for a website that brings you work?
Tell us about your business and we'll send back a free, no-pressure review of your current site (or a plan for a new one). We reply within 1 business day.
Lancaster County, PA. Working with contractors across Pennsylvania.