FlakePro Coatings: Selling Floor Coatings with Sharp Before-and-Afters
A visual website that turns dull garage and basement floors into a compelling before-and-after pitch.
About the business
FlakePro Coatings is a polyaspartic floor coating company serving the Lancaster County, Pennsylvania area, transforming garage, basement, patio, and pool-deck floors. Floor coatings are a dramatic, visual upgrade, and the website needed to capture that. It fits right into our masonry, paving, and coatings work, next to our LBE Masonry case study.
The challenge
The transformation, a stained concrete floor turned into a clean, flecked finish, is what sells coatings, but it only works if people can see it clearly. The site had to be image-heavy and still fast, a balance we cover in why is my website so slow.
The story
We built dedicated pages for each kind of coating, garage, basement, patio and driveway, and pool deck, so each can rank on its own and speak to the right customer. A strong gallery and a design-and-color section help homeowners picture their own floor, with real before-and-afters doing the persuading. Good photos matter, so we share tips on shooting them well.
Every image is optimized so the galleries stay crisp and load fast, and the site is set up to be found locally through solid local SEO. See everything we offer on our services page, with clear costs on our pricing page.
What we built
- Dedicated pages for garage, basement, patio, and pool-deck coatings
- A strong gallery of finished floors
- A design and color options section
- Before-and-after sets that sell the upgrade
- Optimized images that load fast
- Local SEO for coating searches
How we promoted it
A dramatic before-and-after only works if people find it. Here is how we set FlakePro up, grounded in local SEO for contractors.
- A dedicated page per coating type for relevance
- Local SEO targeting Lancaster County searches
- Google Business Profile guidance for map visibility
- Image optimization for speed and image search
- Consistent business details across the web
Pages we built
A closer look at FlakePro Coatings's site
We did not just build a homepage. Here are the real pages we created, live on their site. Click any one to see it for yourself.
The outcome
What the new site does for them
We do not invent numbers. Here is what the site is built to do, honestly.
Dramatic floor transformations shown off clearly
A page for each coating type, each able to rank
Fast galleries that look sharp on any device
Built to be found for local floor-coating searches
We can build you one too
Want a site like FlakePro Coatings's?
We build sites exactly like this for masonry, paving, and coating contractors. See our full approach on the Masonry, Paving & Coatings page, or tell us about your business and we will give you an honest, no-pressure plan.
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All our work
Let's talk
Ready for a website that brings you work?
Tell us about your business and we'll send back a free, no-pressure review of your current site (or a plan for a new one). We reply within 1 business day.
Lancaster County, PA. Working with contractors across Pennsylvania.