Lines Asphalt: Bold Visuals for a Pennsylvania Paving Company
A visual website that makes fresh asphalt and sealcoating look as sharp online as it does in a new driveway.
About the business
Lines Asphalt is a paving and sealcoating company serving Pennsylvania. Paving is surprisingly visual work, a cracked, weedy driveway next to a smooth new one, and that before-and-after is the entire pitch. It is the kind of exterior trade we cover on our masonry, paving, and coatings page, alongside FlakePro Coatings.
The challenge
Like a lot of paving businesses, the visual appeal of the work was not being put to use online. The fix is to lead with big, sharp images and keep the site fast despite them, which we explain in masonry website design.
The story
We built the site to lead with bold visuals of fresh asphalt and clean sealcoating, with before-and-afters that sell the result. Good photos are essential here, so we share tips on shooting project photos with every client, and we optimize them so the site stays fast.
Then we set it up to be found by homeowners and businesses searching for paving in their area, through solid local SEO. See the full range of what we do on our services page, with honest numbers on our pricing page, and reach out whenever you are ready.
What we built
- Bold, full-width visuals of paving and sealcoating
- Before-and-after sets that sell the result
- Clear service pages for paving and sealcoating
- Optimized images that load fast
- Local SEO for paving searches
- A fast, mobile-first build
How we promoted it
Visual work deserves to be found. Here is how we set Lines Asphalt up, grounded in local SEO for contractors.
- Local SEO targeting paving and sealcoating searches
- Google Business Profile guidance for map visibility
- Service content written for relevance
- Image optimization for speed and image search
- Consistent business details across the web
Pages we built
A closer look at Lines Asphalt's site
We did not just build a homepage. Here are the real pages we created, live on their site. Click any one to see it for yourself.
The outcome
What the new site does for them
We do not invent numbers. Here is what the site is built to do, honestly.
Fresh asphalt that looks as good online as in person
Before-and-afters that do the selling
Built to be found for local paving searches
A fast site even with big, bold visuals
We can build you one too
Want a site like Lines Asphalt's?
We build sites exactly like this for masonry, paving, and coating contractors. See our full approach on the Masonry, Paving & Coatings page, or tell us about your business and we will give you an honest, no-pressure plan.
More projects
All our work
Let's talk
Ready for a website that brings you work?
Tell us about your business and we'll send back a free, no-pressure review of your current site (or a plan for a new one). We reply within 1 business day.
Lancaster County, PA. Working with contractors across Pennsylvania.